Firework PR puts best foot forward for Chipmunks
Firework PR has added to its consumer roster with new client Chipmunks. Appointed to build awareness of the children footwear brand, Firework will run an integrated brand building and creative media campaign with marketing and public relations efforts focused on driving traffic to www.chipmunksfootwear.co.uk.
Owned by Courtaulds Footwear, Chipmunks has creative and sourcing teams based in Cheshire and the Far East and manufactures almost all of its products in its own factory in southern China. Boasting a large independent retail base across the UK and ROI, the collection is also stocked by many big names on the UK high street including Debenhams, House of Fraser, JD Williams, Brantano and Jones Bootmaker.
Commercial Director, Justin Taggart, said, “Having spent the first couple of years perfecting our core range, we now have a commercially successful brand of quality and affordable shoes. We chose Firework to help us now raise awareness of the brand both on and offline to support our ambitions to scale and expand the business both the UK and overseas.”
Emma Beardsley, Associate Director of Firework PR, commented, “Chipmunks is a fabulous, fun brand that plays not only to our strengths but also to the personal interests of our team. We’re really excited about the campaign and looking forward to really raising awareness of Chipmunks in national, regional business and consumer media.”
Firework has strong credentials in the consumer, ecommerce and retail arena, combined with clients in travel and leisure, technology, charity, legal and sport sectors.