Record tourism brings £842m boost to Cheshire East economy
Tourism spending has hit a new record high in Cheshire East thanks to greater visitor numbers across the borough – which topped 15 million last year!
Income generated by the visitor economy increased from £807m in 2014 to £842m in 2015, a rise of 4.4 per cent and a whopping 54.8 per cent up on 2009, when Cheshire East Council initially came into being.
The Steam (Scarborough Tourism Economic Activity Monitor) figures also showed a 2.3 per cent increase in employment in the visitor economy sector too.
Steam uses locally-derived data from a variety of sources, including: tourist information centres, visitor attractions and events, accommodation bedstocks and occupancy rates.
Data is analysed to produce estimates of the number of visitors, visitor days, employment supported by tourism and revenue generated.
Cllr David Brown, deputy leader of Cheshire East Council, said: “Tourism in Cheshire East continues to just grow and grow and exceed industry expectations.
“With Tatton Park, new visitor facilities at Jodrell Bank, our gateway to the Peak District, excellent historic market towns, superb hotels and guest houses, exciting and popular events such as the recent Tour of Britain and the prospect of a game-changing HS2 hub station at Crewe, we anticipate the number of people visiting Cheshire East will continue to soar.
“The success of our visitor economy is great for the borough as a whole, bringing jobs, investment and a real boost for our local businesses.
“The council is continuing to do all it can to support this successful industry, to help attract visitors and show Cheshire East is a fantastic destination to visit for leisure, tourism and business.”
The total number of visitors increased by just over 4 per cent to 15.23 million last year.
The number of visitor days spent in the borough rose by 4 per cent to a total of 16.87 million – an increase of more than 28 per cent since 2009.
The number of people employed in tourism in the borough grew by 2.3 per cent in 2015 to 11,100 which means that the local industry has boosted its workforce by 28.9 per cent since 2009.